Kids don’t wear formal wear around the clock. In fact, kids tend to only need formal wear for formal events and school. When they are not at school, kids play and hang out in generally relaxed settings. It’s how a balance is achieved. The notion that whatever’s cleaver works in casual settings when it comes to style is a wrong one because kids need to understand that style is a way of life and not something that just works for going out or formal settings. Who says your kids can’t look stylish and fun in relaxed settings? The bottom line is that your kids need to embody style in every setting because looking good means looking the part 24/7.

Casual wear (or casual attire and clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasizing casual wear's comfort, it may be referred to as leisurewear or loungewear. While casual is "informal" in the sense of "not formal", informal attire traditionally refers to a Western dress code associated with suits - a step below semi-formal attire - thus being more formal than casual attire.

With the popularity of spectator sports in the late 20th century, a good deal of athletic gear has influenced casual wear, such as jogging suits, running shoes, and track clothing. Work wear worn for manual labor also falls into casual wear. Basic materials used for casual wear include denim, cotton, jersey, flannel, and fleece. Materials such as velvet, chiffon, and brocade are often associated with more formal clothes.

Now that we have a general idea of what casual wear or “casuals” are, we’ll go ahead and curate some amazing looks your kids will shine in.

 Girls white sunlight tee shirt and denim jeans


Girls should look stylish even when at play or even when it’s time to relax. Get your girls our stylish denim blue “Smock Jumpsuit”. This Denim jumpsuit features a frilly ruffle at the shoulder straps, a lovely bow detailing in the front, and a smock design at the back. It is available for girls from ages Three to Eight years. This cute jumpsuit can be styled with our trendy multicolor “Velcro Sneakers” that feature nude leather Velcro straps, white leather vamps, pink canvas heel support, a silver leather heel tab, and a yellow leather eye stay, all held together with sophisticated white cotton lace. Its available in sizes from 28-34.

Let being original be reflected even in your baby girls looks for play and relaxed settings. Go for our premium multicolor “Ankara” dress. Its features a cute round neckline, a stylish sleeveless design, resilient stitching and a unique and durable fabric. Its available for girls from ages Two to Eight years. Style this unique look with our shimmering white “Trendy Sandals with Sparkles”. It features a white leather cover, brown leather strap with Velcro fitting, and rubber soles. Its available in sizes from 25 to 36.

 Boys peach checked shirt and blue shorts


Boys enjoy a good adventure. Exploring and playing pretend is embedded in their DNA. No reason they shouldn’t be themselves in top notch looks. Let them run young, wild and stylishly free in our sophisticated peach “Check Shirt”. The cotton fabric used to make this piece is of good quality, and allows for comfortable and long-term usage. It features spread collars, long sleeves and button plackets. Its available for boys from ages Nine to Twenty-four months, as well as Three to Sixteen years. Pair this cool shirt with our functional denim blue “5 Pocket Shorts”. This cool pair of denim shorts is a multi-purpose, fashionable piece that is easy to wear. It features zipper styling with buttons, and unique five belt holders. Its available for boys from ages Eight to Eighteen years. Finish this super cool look with our functional black “Trekkers Sandals”. It features three Velcro leather straps with black rubber soles and is available in sizes from 36 to 41.

Don’t be afraid to go for bold colors. It’s all about how those colors are styled to get the best possible looks. Go for our premium red “Short Sleeve Shirt”. It features a cute spread collar, a v-shaped neckline, trendy short sleeves, button placket, and an attachment of a strip of multicolored fabric, carefully cut from quality cotton fabric. Its available for boys from ages Two to Sixteen years. Pair this unique and cool shirt with our trendy navy blue “5 Pocket Twill Shorts”. This navy blue twill short is a simple and smart outfit for casual occasions. It features a lovely button closure, belt loop and five pocket styling. Its available for boys from ages Two to Seven years. Finish this fashion forward look with our super trendy black “Yeezie Crocs”. These crocs are lightweight, durable, water-friendly and built with ventilation for breathability and comfort. These crocs are specially designed for both girls and boys, they are easy to clean and perfect for outdoor activities and casual outings. Its available in sizes from 30-41.

Get our premium range of casuals, as well as so much more fun and stylish pieces, when you visit any of our Retail stores nationwide or our Online store.

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